City riders don’t need a pep talk—they need fewer surprises. Watty is the long subscription that bundles fixes, insurance, and swaps so the bike stays the easy choice; points and impact nudges reward the habit.

Cities kill the e-bike switch with anxiety, not laziness—surprise costs, downtime, “what if it breaks.” Watty sells subscribing as the calm default: maintenance, insurance, replacements handled so you just ride. You personalise the bike; points and impact nudges make the habit visible. Routes follow your mood; a quick photo kicks off support when something feels off.